So who are the real people
making this for you?

Assaf Zellner, 45, is the founder and creative director of Studio Animedia. His road actually began in music. After studying sound engineering and acoustics he opened a post production studio and wrote music and sound for cinema, theatre, events and commercials.

But working alongside animators stirred a wish to tell stories through the image as well. He went on to study animation, drawing, character design, storyboard, concept, directing and editing, and graduated with honours.

He then worked with the leading studios in the country, rose to lead animator and creative director, and ran projects for advertising agencies, television channels and large companies. Close to two decades ago he founded Animedia, out of a belief that every story deserves a visual language of its own.

Since then he has directed and led productions combining animation, film, 3D, design, music and sound. His work has appeared in commercials, in series and in feature productions, among them award winning pieces and films that reached an Academy Award nomination.

Today Assaf combines the experience he has gathered with AI tools, seeing them as an extension of the creative toolbox, not a substitute for the idea, the taste, or the director who ties all the parts into one piece.

For him, good directing starts with listening: to the person behind the project, to the story they want to tell, and to the feeling they want to leave with the audience.

Odelia Zohar is an independent strategy and content specialist who collaborates with the studio on its various projects. She brings extensive experience managing advertising and marketing communications for leading corporations, including 012, Cellcom, and Bank Hapoalim.

Odelia specializes in distilling the real need behind a brief and shaping messages that don't just explain: they move and engage. She asks the right questions, studies the audience, and connects business goals to the creative idea.

Her background running marketing operations within large-scale organizations gives her a genuine feel for the client's perspective, or as she puts it, she knows how to "speak client": understanding the needs, constraints, and goals behind a project, and translating them into a creative process that's both precise and effective.

In every studio project she's part of, she sharpens the process and makes sure it begins with a clear, human-centered strategy before anyone settles on a style, a camera, or an AI tool. Because great work doesn't start with what can be produced, but with what people need to feel.

Amir Meyblat is the stills photographer who comes out with us on every project, capturing the moments behind the scenes and shooting the product when it is needed. Over the years he has shot corporate productions, commercial content, fashion, lifestyle and events for companies, brands and creators.

Amir brings a sharp eye to every production, a sensitivity to people, and the ability to find a real moment even inside a planned shoot. Working precisely with light, composition and atmosphere, he creates images that are natural, full of life and full of character.

At Animedia he connects real photography with design and AI tools, giving every piece the detail, the texture and the human presence that technology alone cannot replace.