So who are the real people
making this for you?

Assaf Zellner, 45, is the founder and creative director of Studio Animedia. His road actually began in music. After studying sound engineering and acoustics he opened a post production studio and wrote music and sound for cinema, theatre, events and commercials.

But working alongside animators stirred a wish to tell stories through the image as well. He went on to study animation, drawing, character design, storyboard, concept, directing and editing, and graduated with honours.

He then worked with the leading studios in the country, rose to lead animator and creative director, and ran projects for advertising agencies, television channels and large companies. Close to two decades ago he founded Animedia, out of a belief that every story deserves a visual language of its own.

Since then he has directed and led productions combining animation, film, 3D, design, music and sound. His work has appeared in commercials, in series and in feature productions, among them award winning pieces and films that reached an Academy Award nomination.

Today Assaf combines the experience he has gathered with AI tools, seeing them as an extension of the creative toolbox, not a substitute for the idea, the taste, or the director who ties all the parts into one piece.

For him, good directing starts with listening: to the person behind the project, to the story they want to tell, and to the feeling they want to leave with the audience.

Odelia Zohar leads strategy and content. She brings more than twenty years of experience in advertising, marketing and communications at leading organisations, among them 012, Cellcom and Bank Hapoalim, where she ran marketing and advertising.

Odelia specialises in distilling the need behind the brief and in building messages that manage not only to explain but to touch. She asks the right questions, studies the audience, and connects the business goals to the creative idea.

Her experience running marketing operations inside large organisations lets her bring the client's point of view into every project, or as she likes to put it, she knows how to speak client: to understand the needs, the constraints and the goals behind the brief, and to translate them into a creative process that is precise and effective.

At Animedia she makes sure every project starts with a clear strategy and a human truth, before anyone chooses a style, a camera or an AI tool. Because good work does not begin with what can be produced, but with what matters to people to feel.

Amir Meyblat is the stills photographer who comes out with us on every project, capturing the moments behind the scenes and shooting the product when it is needed. Over the years he has shot corporate productions, commercial content, fashion, lifestyle and events for companies, brands and creators.

Amir brings a sharp eye to every production, a sensitivity to people, and the ability to find a real moment even inside a planned shoot. Working precisely with light, composition and atmosphere, he creates images that are natural, full of life and full of character.

At Animedia he connects real photography with design and AI tools, giving every piece the detail, the texture and the human presence that technology alone cannot replace.